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Hold on, did anyone else notice that a hydroponic indoor farm was just shown to over 100 million people?

Now, after a brief flirtation with the Orioles, who still hold a special place in my heart, I’m an average DC sports fan.  That just means that while I’m generally less excited about sports than any other fandom, I still moan about the Redskins and think Gortat should have been on the all-star team.  In brief, I didn’t particularly care about this year’s superbowl.

But I was hyped about one commercial in particular.  Sarah Silverman had a bit in a T Mobile commercial where she bragged to Chelsea Handler about her cellphone reception in her hydroponic kale garden.  That’s huge.

I’ve been heavily involved in researching vertical farming for a few years now and I have to say, the ag-tech world has never gotten this much mainstream spotlight.  It is a signal that agriculture doesn’t have to be riding a tractor through a corn field in Iowa (probably doused in pesticides), that it can be something…cooler.  Exposure leads to implementation and I think those of you working towards fundraising for different commercial ventures are going to find VCs more and more interested.

Check out the full spot below.